How to Sell on Amazon India in 2026: Seller Registration, Documents & Fees Guide

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Amazon.in is one of the largest online marketplaces in India, with buyers in almost every pin code. For a new brand, wholesaler or manufacturer, it is often the fastest way to reach customers nationwide without opening a single physical store. But many sellers get stuck on the basics: which documents are needed, how fees work, how to list products correctly, and how to get those first orders.

This guide walks you through how to sell on Amazon India in 2026, step by step, so you can launch with confidence and avoid the mistakes that slow most new sellers down.

Why Sell on Amazon India?

Massive, ready audience: Millions of shoppers already search Amazon every day, so you do not have to build traffic from zero.
Trust and payments handled: Amazon manages customer payments and buyer trust, which helps new brands convert faster.
Logistics options: You can ship yourself or let Amazon store, pack and deliver your products through Fulfilment by Amazon (FBA).
Built-in advertising: Sponsored Products and Sponsored Brands ads let you put your listings in front of buyers who are actively searching.
Pan-India and export reach: Once you are established, you can scale to more categories and even global marketplaces.

Documents Required to Sell on Amazon India

Keep these ready before you start registration. Having everything in order is the single biggest factor in getting your account approved quickly.

PAN card – individual PAN for proprietors, or business PAN for companies, LLPs and partnerships.
GSTIN – required for most categories. (Small sellers below the GST threshold can, in some cases, sell within their own state using a GST enrolment ID; read our GST guide for online sellers for details.)
Active bank account – in the name of the business or proprietor, with IFSC code.
Valid mobile number and email – used for account login and verification.
Identity and address proof – Aadhaar or other KYC documents as requested during verification.
Brand documents (if applicable) – trademark application or registration certificate if you want to register your brand in Amazon Brand Registry.
Category approvals – some categories (such as food, cosmetics, health products and certain electronics) need licences like FSSAI or additional approvals.

Don’t have a GST number or trademark yet? Govendor’s team can handle GST registration and trademark registration for you before your marketplace launch.

Step-by-Step: How to Register as an Amazon Seller in India

Step 1: Create your Amazon Seller Central account

Visit Amazon’s official seller portal (Seller Central India) and sign up with your business email and mobile number. Use an email you will keep long-term, because it becomes your primary account login.

Step 2: Enter your business details

Add your legal business name exactly as it appears on your GST and PAN documents. Mismatched names are one of the most common reasons for verification delays.

Step 3: Add GST and PAN information

Enter your GSTIN and PAN. Amazon validates these against government records, so make sure your GST registration is active and the principal place of business is correct.

Step 4: Set up your store and pickup address

Choose a store display name, add your pickup or warehouse address, and select your shipping method (Easy Ship, Self Ship or FBA).

Step 5: Add bank details and complete verification

Add your bank account for payouts and complete identity verification. Once approved, you can start listing products.

Amazon India Seller Fees: What You Pay

Registration on Amazon India is free. You pay fees only when you make a sale. Your total cost per order is usually made up of:

Referral fee – a percentage of the selling price that varies by category.
Closing fee – a fixed fee per item, based on price band and fulfilment type.
Shipping / weight handling fee – depends on product weight, size and delivery distance.
FBA fees (if you use FBA) – pick & pack and storage charges.
GST on fees – GST is charged on Amazon’s fees, which registered sellers can generally claim as input tax credit.

Because Amazon updates its fee card from time to time, always calculate your margins before you set prices. Use our free Amazon Seller Fee Calculator or the Amazon FBA Calculator to see your exact profit per unit.

FBA vs Easy Ship vs Self Ship: Which Should You Choose?

Option	Who stores & packs	Who delivers	Best for
Fulfilment by Amazon (FBA)	Amazon	Amazon	Fast-moving products, Prime badge, sellers who want to scale quickly
Easy Ship	Seller	Amazon	Sellers who want control of inventory but not delivery
Self Ship	Seller	Seller / own courier	Large, heavy or specialised items, or sellers with their own logistics

Many sellers start with Easy Ship and move their best-selling SKUs to FBA once demand is predictable.

How to Create Amazon Listings That Rank and Convert

Getting approved is only the start. Your listing quality decides whether customers find you and whether they buy.

Keyword-rich titles: Include brand, product type, key feature, size/quantity and colour. Write for humans first, but use the words buyers actually search.
Five strong bullet points: Focus on benefits, not just features. Answer the questions customers ask before buying.
High-quality images: Use a pure white background for the main image, plus lifestyle, infographic and size-reference images. Professional product photography can noticeably lift click-through rates.
Backend search terms: Add relevant synonyms and Hindi/regional transliterations that do not fit in the title.
A+ Content: Brand-registered sellers can add rich images and comparison charts to the description, which builds trust and improves conversion.
Correct category and attributes: Wrong categories hurt visibility and can increase fees.

Getting Your First Sales on Amazon

Price competitively at launch while protecting your margin (check it in the fee calculator first).
Run Sponsored Products ads with a mix of automatic and manual campaigns, then cut keywords that spend without converting.
Use coupons and Lightning Deals to create urgency and improve sales velocity.
Collect genuine reviews through excellent packaging, accurate descriptions and Amazon’s “Request a Review” option. Never buy fake reviews – it can get your account suspended.
Keep stock available. Running out of stock kills your ranking momentum.

Protect Your Account Health

Amazon closely monitors seller performance. Keep an eye on order defect rate, late dispatch rate, cancellation rate and policy compliance in your Account Health dashboard. Dispatch on time, respond to customer messages within 24 hours, and never list restricted or counterfeit products. A healthy account gets more visibility and access to more programmes.

Common Mistakes New Amazon Sellers Make

Pricing without calculating all fees, leading to losses on every order.
Poor images and thin, copy-pasted descriptions.
Ignoring advertising and expecting organic sales from day one.
Not registering a trademark, which blocks access to Brand Registry and leaves listings open to hijackers.
Letting returns, A-to-z claims and negative feedback pile up without a response.

Let Govendor Launch and Grow Your Amazon Store

Selling on Amazon India is a great opportunity, but setting up and managing an account takes time and expertise. Govendor’s e-commerce management services cover everything from GST and seller onboarding to listing optimisation, product photography, ad campaigns and monthly performance reports – with a dedicated account manager for your brand. We also manage your stores on Flipkart, Meesho, JioMart and AJIO, so every channel grows together.

Ready to start selling? Contact Govendor today or call +91 95606-31888 for a free consultation.

Frequently Asked Questions

Is it free to register as a seller on Amazon India?

Yes. Creating an Amazon seller account in India is free. You pay fees (referral, closing and shipping fees) only when you make a sale.

Can I sell on Amazon India without GST?

Most categories require a GSTIN. Some small sellers below the GST turnover threshold may sell within their own state using a GST enrolment ID, but GST registration is recommended if you plan to sell across India.

How long does Amazon seller account approval take?

If your documents are complete and consistent, verification is usually quick. Mismatched names, inactive GST numbers or unclear documents are the main causes of delays.

Is FBA worth it for new sellers?

FBA can improve delivery speed and conversion thanks to the Prime badge, but it adds storage and fulfilment fees. It works best for products with steady demand. Calculate your margin with the FBA calculator before deciding.